Complex Queries reducing paid search?
This interesting article on the impact of more complex search queries suggests that the model of paying for words is starting to break down as users get more sophisticated in their use of search engines.
I’m not sure I agree about the queries becoming a conversation but it does show people are getting smarter about their use of this technology. It also seems to bode well for user interfaces which are driven by search (so called intent based computing). The more clues the user is willing to give us (beyond the inferred context which we build over time and experience) the better we should be able to do in delivering the information the users need at the right time.
